Situational Position and Student Choice Criteria

Predicting Consumer Situational Choice with Neural Networks

This study shows how neural networks can be used to model posterior probabilities of consumer choice and a backward elimination procedure can be implemented for feature selection in neural networks. Two separate samples of consumer choice situations were selected from a large consumer panel maintained by AT&T. Our findings support the appropriateness of using neural networks for these two purpo...

A Position of Choice

The quality of work available to the handicapped is low, but a simple, repetitive task need not be boring if the finished product is both attractive and useful. With the provision of good design, the handicapped may be the group to revive many crafts now in decline. Theo Crosby is a London design consultant and the father of a 5-year-old mongol boy The idea of work is commonly offensive, and in...

Risk Perception and Risky Choice : Situational , Informational , and Dispositional Effects

From student to superhero: Situational primes shape future helping

The present research uses priming techniques to modify commitment to and engagement in future helping behavior. Relative to a control condition, people primed with the exemplar Superman saw themselves as less likely (Studies 1a and 1b), and participants primed with the category superhero saw themselves as more likely (Study 1a), to help in hypothetical situations. Study 2 extended these effects...

Situational variables in online versus offline channel choice